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GET Project Request for Expressions of Interest(GH-MOFEP-240309-CS-LCS)

Assignment Title: Recruit Consultant to undertake Communication and Branding support services for the transitioning of the National Board for Small Scale Industries (NBSSI) to Ghana Enterprises Agency (GEA).

The Ministry of Finance has received financing from the World Bank towards the cost of the Ghana Economic Transformation Project and intends to apply part of the proceeds for consulting services.

The Project will be implemented through four Components, namely:

  • Enabling Investments;
  • Crowding-in investments;
  • Accelerating Entrepreneurship and Micro Small and Medium Enterprise (MSME) Growth;  and
  • Project Management and Evaluation.

The overall objective of the assignment is to: a) develop a Communication Strategy and products to communicate and promote GEA, b) develop and disseminate consistent and impactful messages to enhance awareness and visibility of GEA.

The consulting services ("the Services") includes 1) develop a communications strategy to guide the communication agenda of GEA and  (2) branding of GEA.

The duration of the assignment is 6 months. The assignment is expected to start in December 2021.

The detailed Terms of Reference (ToR) for the assignment can be found at the following website: or obtained at the address and emails given below.

The Ministry of Finance, through the Ghana Economic Transformation Project, now invites eligible consulting firms ("Consultants") to indicate their interest in providing the Services. Interested Consultants should provide information demonstrating that they have the required qualifications and relevant experience to perform the Services. The shortlisting criteria are:

  • The Firm must be a legally registered consulting firm;
  • The Consultant will be a firm or a consortium of firms with a demonstrable track record of successfully managing similar assignments.
  • The Firm should have successfully delivered at least two similar assignments in the last five years.
  • Experience in and understanding of Ghana’s SME ecosystem
  • Knowledge of media and technology trends
  • Experience working with public sector institutions in Ghana
  • Experience managing reporting relationships with government and multi-lateral agency stakeholders
  • Knowledge of best practices or experience working to provide communication assistance to institutions that support MSMEs
  • Evidence of Technical and Managerial Capability; and
  • Preference will be given to firms with working experience in Ghana and West Africa.

Key Experts will not be evaluated at the shortlisting stage.

The attention of interested Consultants is drawn to Section III, paragraphs 3.14, 3.16, and 3.17 of the World Bank's "Procurement Regulations for IPF Borrowers" July 2016  revised November 2017, August 2018 and November 2020).  ("Procurement Regulations"), setting forth the World Bank's policy on conflict of interest. In addition, please refer to the following specific information on conflict of interest related to this assignment as per paragraph 3.17 of the Procurement Regulations. Any false declaration will result in disqualification.

Consultants may associate with other firms to enhance their qualifications but should indicate clearly whether the association is in the form of a joint venture and/or a sub consultancy. In the case of a joint venture, all the partners in the joint venture  shall be jointly and severally liable for the entire contract, if selected

A Consultant will be selected in accordance with the Least Cost Selection (LCS) method set out in the Procurement Regulations.

Further information can be obtained at the address below during office hours 9:00 to 4:30 pm local time.

Expressions of interest must be delivered in a written form to the address below in person, or by mail, or by email by July 16, 2021.









TEL: +233 (0) 2474-0444-4


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